The `rtrim()` function is a string manipulation function found in many SQL dialects. It's used to remove any trailing spaces from a string. This is important because extra spaces can lead to inconsistencies in data analysis and comparisons. For example, if you're comparing customer names, you don't want a name like 'John Smith ' to be treated differently from 'John Smith'. `rtrim()` ensures that the comparison is accurate. It's a simple but powerful tool for data hygiene. In many cases, `rtrim()` is used in conjunction with other string functions like `ltrim()` (to remove leading spaces) or `trim()` (to remove both leading and trailing spaces). Using `rtrim()` consistently improves data quality and reliability in your database.