The `SELECT DISTINCT` clause is a powerful tool in SQL for filtering out duplicate rows from a result set. When you query a table, you might get multiple rows with identical values in certain columns. `SELECT DISTINCT` ensures that you only see one copy of each unique combination of values. This is particularly useful when you need to identify unique customers, products, or any other entity represented in your database. It's a fundamental part of data manipulation, enabling you to work with clean, non-redundant data. Imagine a table listing orders. Without `SELECT DISTINCT`, you might see multiple rows for the same customer's order. Using `SELECT DISTINCT` on the customer ID column would show you only one row per customer, simplifying analysis and reporting. It's important to note that `SELECT DISTINCT` considers all selected columns. If any column has a different value, it's considered a distinct row. For example, if you have two orders with the same customer ID but different order dates, `SELECT DISTINCT` will treat them as distinct rows.