In SQL, retrieving unique data is a common task. Imagine you have a table of customer orders, and you want to see a list of all the unique products ordered. Using the `DISTINCT` keyword, you can easily achieve this. The `DISTINCT` keyword filters out duplicate rows, ensuring that each row in the result set is unique. This is particularly useful when you need to identify distinct categories, values, or combinations of values within your data. For example, you might want to find the unique cities where your customers reside or the unique product types sold. The `DISTINCT` keyword is a fundamental tool for data analysis and reporting, ensuring that your results are accurate and reliable. It's important to note that `DISTINCT` operates on the entire row, not just a single column. If you want to select unique values from a specific column, you specify that column in the `SELECT` statement. This ensures that only the unique values from that column are returned.