SQL analytics is a crucial aspect of database management. It empowers users to derive meaningful information from their data by performing various calculations and aggregations. This process often involves using built-in SQL functions to perform tasks like calculating sums, averages, counts, and more. For instance, you might want to determine the total sales for a specific product category or find the average customer order value. SQL analytics can also involve more complex calculations, such as using window functions to rank data or perform running totals. This allows for a deeper understanding of trends and patterns within the data. A key aspect of SQL analytics is the ability to filter and group data to focus on specific subsets of interest. For example, you might want to analyze sales data for a particular region or during a specific time period.