The `=` operator in SQL is a fundamental comparison operator. It's used to check if two values are equal. For example, if you want to find all customers whose age is 30, you'd use `WHERE age = 30`. This is a straightforward concept, but there are subtle differences and important considerations to keep in mind. One key aspect is that the `=` operator is case-sensitive in some contexts, particularly when dealing with character data types like VARCHAR. If you're comparing strings, ensure that the case matches exactly. Another crucial distinction is that `=` is different from other comparison operators like `LIKE` or `IN`. `LIKE` is used for pattern matching, allowing you to find values that partially match a given pattern. `IN` is used to check if a value exists within a list of values. Understanding these differences is essential for writing accurate and effective SQL queries.