The SQL `IIF` function is a conditional expression that evaluates a Boolean expression and returns one value if the expression is true, and another value if it's false. It's a powerful tool for controlling the flow of your SQL queries, allowing you to tailor results based on specific conditions. Unlike full-blown `CASE` statements, `IIF` is often more concise for simple conditional logic. It's particularly useful for situations where you need to quickly assign values or filter data based on a single condition. For example, you might use `IIF` to flag records based on a certain status, or to assign different prices based on product categories. It's important to note that the `IIF` function is not universally supported across all SQL dialects. Some databases might use a different syntax or function for conditional logic.