The `IS NOT` operator in SQL is a comparison operator used in conjunction with `NULL` or other values to exclude rows from a query result. It's a fundamental part of data filtering, allowing you to target records that do not meet a specific condition. Crucially, it's distinct from the `!=` or `<>` operators, which are used for comparing values, not for checking for `NULL` values. For example, if you want to find all customers who haven't placed any orders, you'd use `IS NOT NULL` to check for the absence of an order ID. Similarly, you might want to find all products that are not currently in stock. The `IS NOT` operator is essential for selecting data based on what a column *doesn't* contain, which is a common requirement in many database queries.