The `LIKE` operator is a fundamental part of SQL for filtering data based on patterns. It's used in `WHERE` clauses to select rows where a column value matches a specified pattern. This pattern can include literal characters, wildcards (`%` and `_`), and character classes. This flexibility makes `LIKE` a valuable tool for searching within databases. For instance, you might want to find all customers whose names start with 'A', or all products containing the word 'shirt'. The `LIKE` operator enables these searches efficiently. It's important to understand that `LIKE` is case-sensitive in many SQL implementations, unless case-insensitive collation is used. This means 'apple' and 'Apple' would be considered different matches. Also, the `LIKE` operator is generally less efficient than using indexed columns for exact matches. For optimal performance, consider using indexed columns whenever possible.