The LIKE operator is a fundamental part of SQL's filtering capabilities. It enables you to search for data that conforms to a specific pattern rather than an exact match. This is particularly useful when you need to find records containing certain keywords, prefixes, suffixes, or a combination of characters. It's more flexible than using the equals operator (=) for searching. For instance, if you want to find all customers whose names start with 'A', you wouldn't need to list every single name that starts with 'A'. Instead, you can use the LIKE operator to specify a pattern. The LIKE operator uses wildcards to represent unknown characters. The underscore (_) matches any single character, and the percentage sign (%) matches any sequence of zero or more characters. This makes it possible to perform complex searches without explicitly listing every possible match. Using LIKE is often more efficient than using a full-text search, especially for simple pattern matching. For example, you can find all products with names containing the word 'Laptop' or all orders placed in the last month.