The `LIKE` operator in SQL is a powerful tool for searching for specific patterns within string data. It's essential for tasks like finding customer names containing a particular substring, filtering product descriptions, or locating records matching a specific date format. Instead of searching for an exact match, `LIKE` allows you to use wildcards to represent unknown characters. This makes it easier to find data that partially matches a given pattern. For example, you might want to find all customers whose names start with 'A', or all products whose descriptions contain the word 'red'. The `LIKE` operator is used in conjunction with wildcards, which are special characters that represent unknown parts of a string. The most common wildcards are the underscore (_) and the percentage sign (%). The underscore matches any single character, while the percentage sign matches any sequence of zero or more characters. This flexibility makes `LIKE` a fundamental part of data retrieval in SQL.