The PATINDEX function in SQL is a powerful tool for string pattern matching. It returns the starting position of the first occurrence of a specified pattern within a string. This is different from `LIKE` which returns true or false for a match. PATINDEX is crucial when you need to extract or manipulate parts of a string based on a specific pattern. For instance, imagine you have a database of product descriptions, and you want to identify all products containing the word "discount." PATINDEX can pinpoint the exact location of this word within the description, allowing you to further process or extract that information. It's important to understand that PATINDEX uses a pattern matching syntax similar to `LIKE`, but it returns a numeric position instead of a boolean value. This numeric position is crucial for subsequent string manipulation operations, such as substring extraction or replacement.