The RANK() window function is a powerful tool in SQL for assigning a rank to rows within a partition based on the values in a specified column. This is particularly useful when you need to identify the top performers in a category, or order data in a specific way. For example, you might want to rank employees based on their salary, or rank products based on sales volume. Crucially, RANK() handles ties gracefully. If multiple rows have the same value in the ranking column, they will receive the same rank, and the next rank will skip the subsequent number. This is different from ROW_NUMBER(), which assigns a unique rank to each row, even if there are ties. This function is part of the broader category of window functions, which operate on a set of rows related to the current row, rather than the entire table.