SQL Reporting Services (SSRS) is a business intelligence tool that allows users to create reports from data stored in a database. It's a component of Microsoft SQL Server, and it's used to transform raw data into meaningful insights. Instead of directly querying the database for every report, SSRS allows you to design and deploy reports that can be accessed and shared by multiple users. This separation of report creation from direct database interaction improves data security and maintainability. SSRS provides a user-friendly interface for designing reports, allowing you to choose from various report types, including tables, charts, and maps. The reports can be customized with filters, sorting, and grouping to provide specific insights. Finally, SSRS allows for scheduling reports to run automatically, ensuring that users have access to up-to-date information.