The ROW_NUMBER() window function is a powerful tool in SQL for generating sequential numbers for rows within a result set. Unlike aggregate functions that operate on groups of rows, ROW_NUMBER() assigns a unique number to each individual row. This is particularly useful for tasks like creating a unique identifier for each row, ordering rows within a partition, or selecting specific rows based on their position. For instance, imagine you need to paginate results from a large table. ROW_NUMBER() can help you select a specific range of rows. Another use case is assigning unique IDs to rows in a table, which can be helpful for tracking changes or for joining with other tables. The function operates within a window, meaning it considers only the rows that meet the specified criteria within a partition. This allows for independent numbering within different groups of data.