Converting strings to dates in SQL Server is a common task. Often, data is stored as strings, but you need to perform calculations or comparisons based on the date value. The `CONVERT` function is the primary tool for this. It allows you to specify the input string's format and the desired output date format. This is essential for data integrity and accurate analysis. For example, if you have a column storing dates as '2024-10-27', you can convert it to a proper date data type. This process is vital for joining tables, filtering data, and performing date-based aggregations. Understanding the different date formats and how to handle potential errors is key to successful string-to-date conversions.