SQL Server 2016 and later versions introduced native JSON support. This means you can store JSON documents directly in columns of your tables. This is a powerful feature for handling data that doesn't fit neatly into traditional relational structures. For example, you might store customer profiles, product details, or even entire transaction histories as JSON. This flexibility allows for more dynamic data representation and avoids the need for complex transformations before querying. Crucially, SQL Server provides functions to parse, query, and manipulate this JSON data directly within the SQL environment. This eliminates the need for external tools or programming languages for many data manipulation tasks. The ability to query JSON data directly within SQL queries significantly improves performance and reduces the complexity of data processing.