Renaming a column in SQL Server is a crucial database management task. It allows you to modify the structure of your tables to better reflect the data they contain or to align with evolving business requirements. This is part of the broader process of database schema management. The `ALTER TABLE` statement is the key to this operation. It's important to understand that renaming a column doesn't change the data already stored in that column; it only changes the name associated with the column. This is a crucial distinction because it ensures data integrity. Incorrectly renaming a column can lead to application errors if the application code hasn't been updated to reflect the new column name. Always double-check your syntax and the new column name before executing the command.