Reorganizing indexes in SQL Server is a crucial database maintenance task. It's not about rebuilding the entire index, but rather about tidying up the physical structure of the index. This process can significantly improve query performance by reducing fragmentation. Fragmentation occurs when index entries are scattered across the disk, making it harder for the query optimizer to locate the desired data. Reorganizing indexes essentially rearranges these entries, making them more contiguous and easier to access. This is particularly important for tables that experience frequent updates or insertions, as these operations can lead to index fragmentation over time. Reorganizing indexes is often a less intensive process than rebuilding them, and it's generally preferred for maintaining performance without the downtime associated with rebuilding.