The WHERE clause is a powerful tool in SQL that allows you to refine the results of a SELECT statement. It acts as a filter, selecting only those rows from a table that satisfy a given condition. This is essential for retrieving specific data from a larger dataset. Imagine you have a table of customer orders, and you only want to see orders placed in the last month. The WHERE clause lets you do exactly that. It's used in conjunction with the SELECT statement to specify which columns to retrieve and which rows to include in the result set. The conditions within the WHERE clause can be simple comparisons (e.g., comparing a value to a constant) or complex logical expressions (e.g., using AND, OR, and NOT). This flexibility makes the WHERE clause a cornerstone of data manipulation in SQL.