Wildcard characters are special symbols used in SQL queries to match patterns of characters within strings. They are incredibly useful for searching for data that doesn't perfectly match a specific string. Instead of searching for an exact match, you can use wildcards to find data that contains certain characters or patterns. This is particularly helpful when you need to find data that partially matches a known value or follows a specific pattern. For example, you might want to find all customers whose names start with 'A', or all products containing the word 'Laptop'.There are two primary wildcard characters in most SQL implementations: the underscore (_) and the percent sign (%). The underscore matches any single character, while the percent sign matches any sequence of zero or more characters. This flexibility allows for powerful and precise searches.Understanding wildcards is crucial for efficient data retrieval. They allow you to create more dynamic and adaptable queries, making your SQL code more versatile and powerful. Using wildcards can significantly reduce the need for complex joins or subqueries in certain situations.