Unpivoting is a crucial data transformation technique in SQL. Imagine a table with multiple columns representing different metrics for various products. Unpivoting allows you to reshape this data so that each row represents a single metric for a specific product. This makes it easier to perform aggregations and comparisons across different metrics. The process essentially rotates the table, moving column headers into a new column containing the metric names. This is particularly helpful when you need to analyze data using tools or functions that expect a specific format. For instance, you might want to calculate the average sales across all products for each month. Unpivoting makes this calculation straightforward. Unpivoting is the reverse of pivoting, which transforms rows into columns.